TOBI
✦ Full Stack Marketer   Nigeria

Favour
Oluwatobi.

Most marketers run campaigns. I build complete revenue systems, from the first ad impression to the email that closes the sale. If your brand is ready to grow, I know exactly how to get it there.

Favour Oluwatobi
10+
Projects

Favour Oluwatobi

Full Stack Marketer

Open to Projects    Response within 24 hours
3+
Years Experience
3.8x
Avg. ROAS Delivered
10+
Projects Completed
Paid Ads Sales Funnels Email Marketing Lead Generation Meta Ads Manager Content Strategy Brand Systems Copywriting Full Stack Marketing Paid Ads Sales Funnels Email Marketing Lead Generation Meta Ads Manager Content Strategy Brand Systems Copywriting Full Stack Marketing
✦ Marketing Lead
Favour Oluwatobi
3+
Years in
Marketing
About Me

Hey 👋 I am
Favour Oluwatobi

I am passionate about helping businesses shine online. But passion without results is just noise. Everything I do, from paid ads to email flows, is built around measurable growth you can actually see in your numbers.

I do not just deliver campaigns. I build marketing ecosystems that feel authentic, connect with real people and keep working long after launch.

20+
Projects
5+
Industries
3+
Years Exp
What I Offer

Services built to
move the needle

All Services ↗
01
Paid Advertising
Bad ads burn money. Great ads build businesses. I run Meta, Google and TikTok campaigns that reach the right people at the right time and turn your ad budget into a predictable revenue machine.
Learn More →
02
Sales Funnels
Getting traffic is only half the job. I build end-to-end funnel systems with landing pages, lead magnets and nurture sequences that guide a complete stranger from first click to loyal customer.
Learn More →
03
Email Marketing
Your email list is your most valuable asset, if you treat it right. I build welcome sequences, promotional flows and automations via MailerLite and Kit that keep your revenue consistent even while you sleep.
Learn More →
04
Copywriting
Copywriting is salesmanship in print. I write ad scripts, landing pages and email sequences that hook you in the first line and keep your attention all the way to the click.
Learn More →
05
Brand Strategy
A strong brand is the unfair advantage most businesses overlook. I help you define your positioning, understand your audience and build a presence that is genuinely impossible to ignore in a crowded market.
Learn More →
06
Content Marketing
Content that informs, engages and actually converts. I build content strategies and monthly calendars that keep your audience coming back and your brand front of mind, week after week.
Learn More →
My Projects

Real work.
Real results.

All Projects ↗
₦4.2M
Revenue
3.8x
ROAS
847
Leads
VIEW PROJECT ↗
Ads Project · Meta Ads
2024
HSB Sales Campaign
A health and wellness brand needed profitable leads fast. I built a full funnel Meta campaign with audience segmentation, creative testing and retargeting that delivered consistent results at a cost that made scaling straightforward.
3.8x
ROAS
847
Leads
₦4.2M
Revenue
4.2%
Conv. Rate
₦2.8M
Revenue
VIEW PROJECT ↗
Sales Funnel · E-Commerce
2025
E-Commerce Sales Funnel
End-to-end funnel built from scratch, ads, landing page, email sequence and retargeting, that turned cold traffic into repeat buyers within 30 days.
4.2%
Conv. Rate
+67%
MoM Growth
+240%
Engagement
30
Days
VIEW PROJECT ↗
Content · MentorMeInTech
2025
MMIT Content System
A 30-day content architecture that tripled engagement across all platforms for a fast-growing tech community in Nigeria.
+240%
Engagement
3x
Reach
62%
Open Rate
18%
CTR
2.1k
Subscribers
↑38%
vs industry avg
VIEW PROJECT ↗
Sales Funnel · Email
2025
Lead Gen Email Funnel
A cold audience needed warming before they would buy. I built a multi-step welcome sequence via MailerLite that converted signups into buyers with open rates nearly double the industry average.
62%
Open Rate
18%
CTR
2.1k
Subscribers
My Expertise Area

Tools I master

The platforms I use every day to run campaigns, build funnels and create content that converts.

Meta Ads
Campaign setup, audience targeting, creative testing and budget optimisation
Paid Ads
Google Ads
Search, display and retargeting campaigns across Google's full network
Paid Ads
MailerLite
Email automation, sequences, segmentation and broadcast campaigns
Email
Kit
Creator focused email marketing with automations and subscriber journeys
Email
Notion
Project management, content calendars, SOPs and client documentation
Strategy
Adobe Suite
Advanced graphic design, photo editing and brand identity creation
Design
🎁 Free Download
Get my free Marketing Starter Kit

A ready-to-use pack with a content calendar template, ad copy swipe file and email sequence framework so you can hit the ground running with your marketing today.

No spam. Unsubscribe anytime. Delivered instantly.

30-Day Content Calendar, plan a full month of content in under an hour
Ad Copy Swipe File, 10 proven ad frameworks ready to personalise and run
Email Sequence Template, a 5-email welcome flow that converts cold subscribers
Work Experience

Where I have
worked

Brands I have helped grow, roles I have owned, and results I have delivered. This is the track record behind everything I promise.

February 2026, Present
Beacon Grant
Digital Marketer · Beacon Grant Writing Solutions
Managing digital marketing campaigns, lead generation and content strategy for a grant writing consultancy serving clients internationally. Building the full marketing system from the ground up.
Current Role
BG
June 2025, September 2025
MentorMeInTech
Marketing Lead
Led all content, campaign strategy and brand growth for Nigeria's growing tech mentorship community across social, email and paid channels end to end.
2025
MM
June 2025, August 2025
Reekta
Marketing Associate
Managed paid acquisition campaigns, email automation flows and conversion optimisation, contributing directly to measurable revenue growth within a short engagement.
2025
RK
November 2024, March 2025
H-TECH
Digital Marketer
Executed Meta Ads campaigns and lead generation systems that reduced cost per lead by 40% within the first month of engagement.
2024
HT
From the Blog

Marketing insights
worth reading

All Articles ↗
🚀
Paid Ads
Why Your Meta Ads Are Burning Money (And How to Fix It in 48 Hours)
Most business owners are running ads the wrong way. Here are the 5 mistakes I see every single week and the exact fixes that work.
5 min read
📧
Email Marketing
The 3-Email Welcome Sequence That Turns Cold Subscribers into Buyers
This simple flow is responsible for 60%+ open rates across my campaigns. Here is the exact structure, laid out step by step.
7 min read
🎯
Sales Funnels
The Full Stack Marketing System Every Growing Business Needs in 2025
Stop treating ads, email and content as separate things. Here is how to build one connected system that works together around the clock.
9 min read
What Clients Say

Real words.
Real results.

"

We needed content for our new academy and Favour did not just deliver. He understood our audience, our tone, and created content that actually converted. Exactly what a growing brand needs.

A
Awfa
CEO, Assesayat Academy
"

A type of unique marketing lead you would always want to work with. His strategic thinking, attention to detail, and ability to execute without hand-holding sets him far apart from the average.

B
Bathsheba
Project Manager, MentorMeInTech
"

Favour helped me build a concrete personal brand strategy and I am still blown away whenever I look at it. It is clear, actionable, and actually reflects who I am online. I keep referring people to him.

F
Faith Osakwe
DevOps Engineer
Get In Touch

Let us start a
conversation

Location
Nigeria
Work Hours
Mon and Wed   9am to 6pm
Other days by appointment
Send a Message
Ready to Grow?

Let us build
something remarkable

You have seen the work. You know the results. The next step is a 15-minute call, no pressure, no pitch. Just an honest conversation about growing your brand.