01
The Problem
The client had a product people genuinely needed but no way to reach them. He had never sold online before and had no system in place. No landing page, no follow-up, no retargeting. Just a product, a tight budget and a specific audience of Nigerian mothers he needed to get in front of quickly.
The pressure was real. He could not afford to waste money figuring things out as he went. Everything had to be built right from the start and it had to work fast.
02
My Solution
I built a clean, focused funnel and Facebook ad strategy designed to take someone from not knowing this product existed to wanting to buy it, in as few steps as possible. Every page, every ad and every message was written around one goal: make it easy to say yes.
01
Facebook Ad (awareness and desire)
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02
Landing Page (educational and benefit driven)
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03
Sales Page (product bundle offer)
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04
Checkout Page
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05
WhatsApp (fulfilment and relationship building)
03
The Results
50+
Product bundle sales in just 14 days. This was a brand new product with no existing audience, no reviews and no social proof going in.
Daily Orders
The client went from zero sales to getting orders every single day within the first week of the campaign going live.
Low Cost
Cost per sale stayed low throughout because the ad targeting and the funnel messaging were built to match each other from day one.
Scalable
The client walked away with a system, not just a campaign. Everything is set up so he can relaunch or scale whenever he is ready without starting from scratch.
04
Results Screenshot
Facebook Ads Manager — HSB Campaign Performance
